How Get Divorce: Our Brand Identity

Welcome to the Branding Page of How Get Divorce, your trusted guide through the complexities of the divorce process. Our brand embodies the journey of transformation, support, and empowerment, offering a beacon of hope and a wealth of resources to those navigating one of life’s most challenging transitions. Here, we share the essence of our brand identity, values, and the visual elements that represent our commitment to providing comprehensive guidance and support.

Our Brand Story

Our Mission: To empower individuals facing divorce with the knowledge, tools, and support needed to navigate the process with confidence, clarity, and dignity.

Our Vision: To be the leading online resource for divorce guidance, transforming the way people experience and navigate divorce by offering support, understanding, and actionable advice.

Our Brand Identity

Logo: The How Get Divorce logo is designed to convey a sense of clarity and hope, featuring clean lines and a clear, readable typeface, symbolizing the path from complexity to simplicity.

Color Palette:

Primary Palette:
Primary: #e6e600 – Symbolizing optimism and energy.
Tint 1: #ffff19
Tint 2: #ffff33
Tint 3: #ffff4c
Secondary:
Secondary: #005096 – Representing trust and stability.
Tint 1: #2676bc
Tint 2: #3383c9
Tint 3: #4c9ce2
Tertiary:
Tertiary: #f05a32 – Evoking courage and action.
Tint 1: #ff8058
Tint 2: #ff8d65
Tint 3: #ffa67e
Gray Palette:
Gray 1: #2a2a23 – For grounding and depth.
Gray 2: #70705c
Gray 3: #c3c3bc
Gray 4: #f3f3f2

Typography: Our typography is chosen for readability and comfort, reflecting our approachable and supportive nature. It ensures that our message is clear and accessible to everyone.

Imagery and Photography Style: Our imagery is real, relatable, and inspiring, reflecting the diversity and reality of the individuals we serve. It’s designed to evoke empathy, understanding, and hope.

Our Core Values

Empowerment: Equipping individuals with the knowledge and tools to navigate their divorce process confidently.
Compassion: Understanding the emotional journey of divorce and providing a supportive community.
Integrity: Offering trustworthy, accurate, and helpful information.
Inclusivity: Serving a diverse audience with respect and understanding for all experiences.

Our Unique Selling Proposition

(USP)

We differentiate ourselves through our comprehensive approach to divorce guidance, combining legal, financial, and emotional support in one accessible platform. Our community-driven approach ensures that our users not only receive information but also feel understood and supported.

Brand Voice and Messaging

Voice: Our brand voice is compassionate, authoritative, and supportive. We aim to be a trusted friend and advisor, offering guidance with empathy and understanding.

Messaging Examples: “Navigating Divorce with Confidence and Support” – This encapsulates our mission to provide a supportive pathway through divorce, empowering our users every step of the way.

Guidelines for Use

For detailed guidelines on the use of our brand assets, including dos and don’ts, please refer to our Brand Guidelines document. It is essential to maintain the integrity and consistency of our brand across all platforms and communications.

Contact Information

For brand use inquiries or to learn more about How Get Divorce, please reach out to us at branding@howgetdivorce.com. We are here to assist with any questions or collaboration ideas you might have.

Thank you for engaging with our brand. Together, we strive to make the journey through divorce a little easier, providing guidance, support, and a light along the way.