Finding the right sublimation printer for a small brand involves balancing cost, quality, and ease of use. The Brother Sublimation Printer stands out for its reliability, making it a strong overall pick. For those prioritizing bundle value, the Brother SP-1 Dye-Sublimation Printer Bundle offers a complete package. Meanwhile, the Epson SureColor F170 models are preferred for high-quality output and professional results. Buyers often face tradeoffs between upfront investment and ongoing costs, as well as between simplicity and customization. Keep reading for a detailed breakdown of these options to find the best fit for your small brand.
Get gifts for the two of you delivered free — and shop member deals
- Fast, free delivery on millions of items
- Access to Prime Big Deal Days deals on October 6–7
- Prime Video, Amazon Music and more included
Key Takeaways
- The best printers balance print quality with affordability for small brands.
- Bundles can offer significant value but may include features unnecessary for beginners.
- Wireless connectivity is a common feature but can introduce reliability issues on some models.
- High-capacity ink sets reduce running costs but increase initial investment.
- Choosing a printer with compatible software simplifies design workflows for small business owners.
| Brother Sublimation Printer | ![]() | Best for DIYers seeking ease of use and vibrant results | Compatibility: Artspira app | Power: 120 volts (US only) | Ink: Brother Genuine Sublimation Ink | VIEW ON AMAZON | See Our Full Breakdown |
| Brother SP-1 Dye-Sublimation Printer Bundle with 8-in-1 Swing Away Heat Press and Supplies | ![]() | Best for small brands needing versatility and all-in-one setup | Printer Type: Dye-Sublimation | Heat Press Size: 15″ x 15″ | Included Inks: Full set of CMYK inks (47ml each) | VIEW ON AMAZON | See Our Full Breakdown |
| Epson SureColor F170 Dye-Sublimation Printer | ![]() | Best for high-quality, space-saving sublimation on a budget | Format: 8.5″ x 11″ | Media Support: 150-sheet auto-feed tray | Connectivity: MacOS & Windows, USB | VIEW ON AMAZON | See Our Full Breakdown |
| Epson SureColor F170 Sublimation Printer Bundle | ![]() | Best for high-quality, wireless sublimation with comprehensive features | Printer Technology: PrecisionCore printhead | Included Ink: Epson sublimation ink | Paper Capacity: 150 sheets | VIEW ON AMAZON | See Our Full Breakdown |
| Brother SP-1 Sublimation Printer with Full CMYK Ink Set, 10 Transfer Sheets & Design Software | ![]() | Best for hobbyists and small brands seeking a complete starter kit | Printer Type: Dye Sublimation | Printer Output Type: Color | Resolution: 1200 x 1200 dpi | VIEW ON AMAZON | See Our Full Breakdown |
| Brother SP-1 Sublimation Printer Starter Bundle with Full Ink Set, 160 Sublimation Transfer Sheets, 50 Blanks, Tape and More | ![]() | Best Overall for Complete Beginner Kits | Printer Type: Dye Sublimation | Inks: Full set of CMYK inks, 47ml each | Sublimation Paper: 160 sheets of 8.5″ x 11″ | VIEW ON AMAZON | See Our Full Breakdown |
| Brother Sublimation Printer with Wireless Connectivity and 100 Sheets of Sublimation Paper | ![]() | Best for Speed and Simplicity in Small-Scale Projects | Dimensions: 17.1″ W x 13.5″ D x 6.2″ H | Includes: 100 sheets of sublimation paper | Connectivity: Wireless | VIEW ON AMAZON | See Our Full Breakdown |
| Epson SureColor F170 Dye-Sublimation Printer with Ink and Starter Kit | ![]() | Best for High-Quality Output with Space-Saving Design | Printer Type: Dye-Sublimation Printer | Included Ink: Full set of OEM Epson sublimation inks | Paper Sizes: 8.5″ x 11″ and 8.5″ x 14″ | VIEW ON AMAZON | See Our Full Breakdown |
| sublimation printers for small brand | Connectivity | Printer Type |
|---|---|---|
| Brother Sublimation Printer | — | — |
| Brother SP-1 Dye-Sublimation P | Wi-Fi & Ethernet | Dye-Sublimation |
| Epson SureColor F170 Dye-Subli | MacOS & Windows, USB | — |
| Epson SureColor F170 Sublimati | Wi-Fi, USB | — |
| Brother SP-1 Sublimation Print | Wi-Fi & Ethernet | Dye Sublimation |
| Brother SP-1 Sublimation Print | Wi-Fi & Ethernet | Dye Sublimation |
| Brother Sublimation Printer wi | Wireless | — |
| Epson SureColor F170 Dye-Subli | MacOS & Windows | Dye-Sublimation Printer |
More Details on Our Top Picks
Brother Sublimation Printer
This printer excels for small-scale craft projects thanks to its seamless integration with the Artspira app, making design import and management straightforward. Compared with the Brother SP-1 Sublimation Printer with Full CMYK Ink Set, it offers a simpler workflow, but it relies heavily on the app’s design options. The need for an additional heat press may be a hurdle for those starting out, and its US-only voltage limits international use. However, it produces reliable, vibrant colors on polyester-coated items, making it ideal for hobbyists who prioritize ease over versatility. Its main tradeoff is the limited control over advanced printing settings, which could restrict more complex projects.Pros:- Easy to use with the Artspira app for quick design and image handling
- Produces vibrant, durable colors suitable for various DIY items
- Reliable brand with consistent quality
Cons:- Requires a separate heat press, adding to overall cost
- Limited to US 120V power, not suitable for international markets
Best for: DIY crafters and small brands focusing on simple, colorful projects with minimal setup
Not ideal for: International users or those needing more advanced color management and software flexibility
- Compatibility:Artspira app
- Power:120 volts (US only)
- Ink:Brother Genuine Sublimation Ink
- Uses:Polyester-coated items, heat transfer
Our verdict“A solid choice for small brands and hobbyists who want simple, vibrant sublimation without complex software or hardware setups.”
Brother SP-1 Dye-Sublimation Printer Bundle with 8-in-1 Swing Away Heat Press and Supplies
This bundle offers an all-in-one solution, combining the Brother SP-1 printer with an 8-in-1 heat press, inks, blanks, and accessories, making it highly versatile. While the comprehensive kit is appealing for those wanting to expand product variety, its size and complexity can be intimidating for absolute beginners or limited spaces, unlike the more straightforward Brother Sublimation Printer. The software setup may present a learning curve, but the extensive accessories make it well-suited for small brands aiming for professional-quality outputs across multiple items. The main tradeoff is its larger footprint and initial complexity, which could slow a startup’s progress.Pros:- Versatile 8-in-1 heat press supports mugs, shirts, hats, and more
- Complete bundle with inks, paper, blanks, and accessories
- High-quality, vibrant sublimation results
Cons:- Size and setup complexity may overwhelm beginners
- Requires adequate workspace due to larger equipment
Best for: Small brands or hobbyists seeking an all-in-one setup for diverse sublimation projects
Not ideal for: Beginners with limited space or those preferring a plug-and-play solution
- Printer Type:Dye-Sublimation
- Heat Press Size:15″ x 15″
- Included Inks:Full set of CMYK inks (47ml each)
- Sublimation Paper:150 sheets of 8.5″ x 11″
- Blanks Included:56 sublimation blanks
- Connectivity:Wi-Fi & Ethernet
Our verdict“Ideal for small brands ready to invest in a comprehensive, versatile sublimation system with room for growth.”
Epson SureColor F170 Dye-Sublimation Printer
The Epson SureColor F170 is praised for its compact design and high-quality output, thanks to Epson’s PrecisionCore technology. Compared to larger, more feature-rich models like the Brother SP-1 bundle, it offers a smaller footprint that suits small spaces but sacrifices some versatility and connectivity options—no mobile printing support, for instance. Including a full set of OEM inks, it ensures consistent color output, making it a reliable choice for small brands focused on textile and mug transfers. The tradeoff is its limited media support and lack of advanced mobile features, which might restrict some small business workflows.Pros:- High print quality with Epson’s PrecisionCore technology
- Includes a full set of OEM sublimation inks
- Compact, space-efficient design
Cons:- No support for mobile device printing or direct camera input
- Inks are non-returnable once loaded, requiring careful handling
Best for: Small brands prioritizing high-quality prints in limited space with straightforward setup
Not ideal for: Users needing mobile device connectivity or a wide variety of transfer options
- Format:8.5″ x 11″
- Media Support:150-sheet auto-feed tray
- Connectivity:MacOS & Windows, USB
- Included:Genuine Epson ink, user guide
Our verdict“A smart choice for small brands seeking premium quality with minimal footprint, but less flexibility for mobile workflows.”
Epson SureColor F170 Sublimation Printer Bundle
This bundle builds on the F170’s high-quality output with added convenience, featuring wireless and USB connectivity that appeals to small brands wanting flexible setup options. Compared directly with the Epson F170 alone, this package includes a full set of sublimation ink and a sizable auto-feed tray, making it ready for immediate use. Its support for multiple operating systems and wireless printing makes it versatile, but it still falls short in advanced features like email-to-print or mobile app control. The non-returnable inks and software requirements are additional considerations for small businesses aiming for simplicity.Pros:- High image clarity with PrecisionCore technology
- Includes full set of sublimation ink and auto-feed tray
- Wireless and USB connectivity for versatile use
Cons:- No support for direct email printing or camera connections
- Inks cannot be returned once loaded, demanding careful handling
Best for: Small brands seeking reliable, high-quality sublimation with wireless flexibility
Not ideal for: Brands requiring advanced mobile printing or rapid turnaround workflows
- Printer Technology:PrecisionCore printhead
- Included Ink:Epson sublimation ink
- Paper Capacity:150 sheets
- Connectivity:Wi-Fi, USB
Our verdict“Ideal for small brands needing dependable, high-quality sublimation with flexible wireless options.”
Brother SP-1 Sublimation Printer with Full CMYK Ink Set, 10 Transfer Sheets & Design Software
This compact model from Brother delivers vibrant, full-color designs with a solid resolution of 1200 x 1200 dpi, making it suitable for small-scale production. Unlike the bundle with multiple attachments, it focuses on core sublimation printing, including a full CMYK ink set, transfer sheets, and design software, making it accessible for hobbyists and small brands on a budget. However, its print speed isn’t specified, which could be a concern for those needing quick turnaround. It’s limited to dye sublimation only, so users looking for multi-functionality might prefer the Brother SP-1 bundle with more accessories.Pros:- Produces vibrant, professional-quality full-color designs
- Includes comprehensive starter kit with inks, transfer sheets, and software
- Compact size fits well in small spaces
Cons:- Print speed details are not provided, raising questions about productivity
- Limited to dye sublimation—no multi-technology support
Best for: Hobbyists or small brands looking for a straightforward, affordable sublimation printer with software support
Not ideal for: Businesses needing high-volume output or multi-item transfer capabilities
- Printer Type:Dye Sublimation
- Printer Output Type:Color
- Resolution:1200 x 1200 dpi
- Included:Full set of CMYK inks, 10 transfer sheets, design software
- Dimensions:17″D x 13.5″W x 6.3″H
- Connectivity:Wi-Fi & Ethernet
Our verdict“A practical, budget-friendly choice for hobbyists and small brands starting with sublimation projects.”
Brother SP-1 Sublimation Printer Starter Bundle with Full Ink Set, 160 Sublimation Transfer Sheets, 50 Blanks, Tape and More
This bundle stands out for offering a comprehensive starter package that includes inks, transfer sheets, blanks, and essential accessories, making it ideal for newcomers who want a hassle-free setup. Compared with the Epson SureColor F170, which focuses on high-quality output but requires separate purchase of inks and supplies, the Brother SP-1 provides everything upfront, streamlining the learning curve. Its compact size makes it suitable for home studios, but the initial cost can be steep for hobbyists who only need occasional printing. While the included software and design resources are a plus, some users may find the setup process slightly involved, especially for those unfamiliar with sublimation technology. The vibrant print quality and all-in-one approach make this a versatile pick for small brands ready to grow.
Pros:- Includes full ink set, transfer sheets, and blanks for immediate use
- Compact size fits well in small workspaces
- Delivers vibrant, professional-quality prints
Cons:- Requires some learning curve for setup and optimal use
- Limited to sublimation-compatible materials
- Higher initial cost compared to basic models
Best for: Small brand owners seeking a complete, ready-to-go starter bundle with minimal hassle
Not ideal for: Casual hobbyists or those with limited space who prefer a more affordable, less feature-rich option
- Printer Type:Dye Sublimation
- Inks:Full set of CMYK inks, 47ml each
- Sublimation Paper:160 sheets of 8.5″ x 11″
- Blanks:50 sublimation blanks
- Additional Supplies:Heat resistant tape, design software, 100 sublimation designs
- Connectivity:Wi-Fi & Ethernet
Our verdict“This bundle suits small brands that want a complete starter kit with professional results without extensive setup.”
Brother Sublimation Printer with Wireless Connectivity and 100 Sheets of Sublimation Paper
This printer makes an excellent choice for small brands focused on quick turnaround and straightforward design workflows. Its ability to produce a sheet every 45 seconds surpasses the speed of the Epson SureColor F170, which emphasizes high-quality output but is slower and more suited to detailed jobs. The inclusion of 100 sheets of sublimation paper and wireless connectivity supports a flexible, clutter-free setup—ideal for busy creative environments. However, this model requires a separate heat press, adding to the overall setup cost and complexity, especially for those new to sublimation. The free Artspira app simplifies design creation, but users must remember that the actual transfer process depends heavily on a compatible heat press. This pick is better for those prioritizing speed and ease of use over integrated solutions.
Pros:- Fast printing speed of up to 45 seconds per sheet
- Includes a large bundle of sublimation paper
- Wireless connectivity for flexible workspace setup
Cons:- Requires a separate heat press for transferring designs
- Additional purchase needed for heat press equipment
- Setup with the Artspira app takes some initial effort
Best for: Small brands that need fast, high-volume printing with minimal fuss and already own or plan to buy a heat press
Not ideal for: Complete beginners who want an all-in-one solution or those without access to a heat press
- Dimensions:17.1″ W x 13.5″ D x 6.2″ H
- Includes:100 sheets of sublimation paper
- Connectivity:Wireless
- Touch Panel:2.7 inches
Our verdict“This printer is ideal for small brands prioritizing speed and simplicity, provided they have or plan to acquire a heat press.”
Epson SureColor F170 Dye-Sublimation Printer with Ink and Starter Kit
The Epson SureColor F170 distinguishes itself through high-resolution output and ease of setup, making it suitable for small brands that prioritize professional quality. Its PrecisionCore printhead delivers sharp, detailed images, outperforming the Brother models in fine detail and color accuracy. Including a full set of OEM inks and a starter kit reduces initial setup barriers, and its space-saving design fits well into small studios. Compared with the Brother SP-1 bundle, which offers a more comprehensive starter kit, the F170 emphasizes high-end print quality at a slightly higher price and is limited to MacOS and Windows—excluding mobile device support. Its non-returnable inks require careful handling, and the lack of mobile connectivity can be a drawback for flexible workflows. This model is best for brands aiming for premium results without extensive customization.
Pros:- High-resolution, sharp image output with PrecisionCore technology
- Includes full OEM sublimation inks and starter paper kit
- Compact, space-efficient design for small studios
Cons:- No mobile device support; limited to Mac and Windows
- Inks are non-returnable once loaded, requiring careful handling
- Requires careful maintenance to avoid ink leaks
Best for: Small brands focused on high-quality, detailed prints on textiles and mugs with existing desktop setups
Not ideal for: Mobile-centric users or hobbyists seeking an all-in-one, budget-friendly solution
- Printer Type:Dye-Sublimation Printer
- Included Ink:Full set of OEM Epson sublimation inks
- Paper Sizes:8.5″ x 11″ and 8.5″ x 14″
- Media Capacity:150-sheet auto-feed tray
- Connectivity:MacOS & Windows
- Warranty:Manufacturer warranty included
Our verdict“This printer suits small brands demanding professional-grade, detailed sublimation work in a space-conscious package.”

How We Picked
These sublimation printers were selected based on a combination of performance, usability, build quality, and value for small brands. Priority was given to printers that offer consistent print quality, reliable operation, and manageable maintenance costs. We also considered whether the models come with useful bundles or accessories, as these can influence overall value. Devices that excel in ease of use for those new to sublimation were rated higher, while professional-grade options were evaluated for their suitability for growing brands. The ranking reflects a balance between affordability and capability, aiming to serve a range of small business needs.| sublimation printers for small brand | Printer Type | Connectivity |
|---|---|---|
| Brother Sublimation Printer | — | — |
| Brother SP-1 Dye-Sublimation P | Dye-Sublimation | Wi-Fi & Ethernet |
| Epson SureColor F170 Dye-Subli | — | MacOS & Windows, USB |
| Epson SureColor F170 Sublimati | — | Wi-Fi, USB |
| Brother SP-1 Sublimation Print | Dye Sublimation | Wi-Fi & Ethernet |
| Brother SP-1 Sublimation Print | Dye Sublimation | Wi-Fi & Ethernet |
| Brother Sublimation Printer wi | — | Wireless |
| Epson SureColor F170 Dye-Subli | Dye-Sublimation Printer | MacOS & Windows |
Factors to Consider When Choosing Sublimation Printers For Small Brands
Choosing the right sublimation printer involves several key factors that influence your ongoing success and operational efficiency. Beyond initial costs, consider how the printer’s features align with your volume expectations, design complexity, and long-term growth plans. Making an informed choice can prevent costly mistakes and ensure your small brand scales smoothly.Print Quality and Resolution
For small brands, the ability to produce vibrant, crisp images is essential to stand out. Look for printers with high resolution (at least 1200 dpi) to ensure detailed and professional results. Cheaper models may save money upfront but often compromise on color accuracy and sharpness, which can affect your product appeal and customer satisfaction.
Cost of Ink and Supplies
Ongoing costs can make or break your margins. Printers with larger ink tanks or refillable cartridges tend to be more economical over time, yet they might come with higher initial costs. Beware of models with proprietary inks that are expensive or hard to source, as this can increase your operational expenses significantly.
Ease of Use and Software Compatibility
For small brands with limited technical resources, user-friendly interfaces and straightforward software are vital. Compatibility with common design programs and easy-to-navigate controls can streamline production and reduce errors. Complex setups or poorly supported software can slow your workflow and lead to frustration.
Size and Footprint
Space can be limited in small studios or home workshops. Compact designs or lightweight models may be preferable, but they sometimes trade off with lower capacity or fewer features. Consider your available workspace and whether the printer’s size fits comfortably without sacrificing necessary functionality.
Bundle Inclusions and Support
Bundled supplies like transfer sheets, inks, and starter kits can provide immediate value, especially for new users. However, check the quality and quantity of included items—more isn’t always better if the supplies are subpar. Additionally, reliable customer support and warranty coverage can save you headaches as you grow your small brand.
Frequently Asked Questions
Can I start sublimation printing with a regular inkjet printer?
Technically, you can, but it’s not recommended for small brands aiming for quality and durability. Regular inkjet printers use inks that are not heat or dye-based for sublimation, which means the transfers won’t bond properly with polyester fabrics or coated surfaces. Investing in a dedicated sublimation printer ensures vibrant, lasting results and reduces waste caused by failed prints.
How much does a complete sublimation setup typically cost for small brands?
The initial investment can range from around $300 to over $2000, depending on the printer’s quality, size, and included accessories. Lower-cost options may be suitable for very small volumes or start-up testing, but higher-end models often deliver better color fidelity and lower running costs, making them more economical long-term for growing brands. Consider your expected print volume and growth plans when evaluating costs.
Is wireless connectivity reliable for sublimation printers used in small businesses?
Wireless features add convenience but can introduce reliability issues, especially with unstable Wi-Fi networks or interference. If your workflow depends heavily on wireless printing, choose a model with strong reviews for connectivity stability. Alternatively, wired connections can provide consistent results, particularly for high-volume or critical applications.
What maintenance should I expect with sublimation printers for small brands?
Regular cleaning of print heads and ensuring proper ink refilling are necessary to maintain print quality. Some models have automated cleaning features, which reduce manual effort but may increase downtime. Keeping spare parts and consumables on hand helps prevent production delays, especially during busy periods.
Are bundled supplies worth it for small brands just starting out?
Bundled supplies can be beneficial to get started without additional purchases, but it’s important to verify their quality. Cheap or generic transfer sheets and inks may compromise your product’s appearance and durability. Evaluate whether the bundle offers the right balance of supplies and whether you can easily source replacements as your brand grows.
Conclusion
For small brands just beginning, the Brother Sublimation Printer offers a reliable, easy-to-use solution that balances cost and quality. Those seeking the best value should consider bundles like the Brother SP-1 Dye-Sublimation Printer Bundle, which includes essential accessories at an affordable price. If high-quality, professional results are your priority, the Epson SureColor F170 series provides superior output but at a higher initial investment. Beginners or those with limited space might favor compact models, while growing brands should look for printers with cost-effective ink options and robust support. Your ideal choice depends on your current needs and future growth plans.
Fall Picks
fall essentials
As an affiliate, we earn on qualifying purchases.








